Posted by Sandman 87 days ago (http://www.kingcricket.co.uk)
This seems to be the crisis facing the ECB as it seems increasingly likely that home Ashes series will be shown on free TV from now on.

We’ve a few thoughts about this.

Sponsorship of the England team
If we were sponsoring England, we’d pay more if we thought four times as many people were watching. This could offset a fraction of the losses.
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